Tuesday, July 17, 2012

Will and Jaden Smith's sci-fi adventure film 'After Earth' Video went viral

Hollywood’s new means to market a high concept studio sci-fi film is the quasi-viral soft sell. Sometimes they are fake advertisements for fictional companies; other times, they come in the form of an endorsement by a third-party brand to give the viral clip more legitimacy. But the underlying goal is the same: Edutain audiences about the world of the film without ever expressly stating "This Is An Ad For a Potential Blockbuster".

The latest iteration is the first teaser for the M. Night Shyamalan-helmed Will and Jaden Smith sci-fi adventure After Earth, set to be released on June 2013. The film is about a father and son who crash land on Earth 1,000 years after humanity evacuated the increasingly inhospitable planet. Instead of any shots of its two stars, however, the video traces how the crash landing of an extra-terrestrial space craft helped boost human technology, and ultimately lead to the inevitable disintegration of the planet. It also introduces the Raige family, the pioneers of this technology and the descendants of Will and Jaden Smith’s respective characters. Interestingly, the entire timeline is presented as part of, well, a Facebook timeline - though the actual Facebook page for the film has barely developed.

Check out the trailer below:

Source: http://insidemovies.ew.com/2012/07/16/after-earth-viral-teaser/


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